There was a time when adult diapers were marketed solely to senior citizens. The idea that younger adults might need them wasn’t something people acknowledged.
Those days seem to be over. Within the next 10 years, sales of adult diapers could rival or even surpass sales of diapers for babies at companies like Kimberly-Clark, which makes Huggies and Depends. Sales are projected to jump from $1.8 billion in 2015 to $2.7 billion by 2020, a 48 percent increase. Sales of diapers for babies, meanwhile, are expected to climb by just 2.6 percent.
If that sounds strange, consider these statistics regarding adults with bladder and bowel incontinence.